Whether you’re running a small business or you’re part of a larger organization, if your company hasn’t dramatically increased its business through the internet, this article is for you.
To many business owners, the internet is still a big mystery when it comes to increasing sales. They know it works for some companies but to this day, they’re still left bewildered and confused about how it works and why. Not long ago many companies spent lots of money on their website with Flash intros and glitzy designs but never saw any increased sales. Much like a trophy wife (or husband, there is no sexism here), the website really just sat there, looked good, and cost you a lot of money!
Now almost every business has a website these days but only a small fraction of them are bringing in any significant results.
What kind of results are you looking for?
Results from your website or web business are noticeable, measurable and positive effects on your business.If your aim is to get more leads, then you measure how many leads are coming in. A lead is a result. If your aim is to get online sales, then you measure sales. A sale is a result as well. Any action a visitor takes on your site is a result of the planning of your website.
What happens to most companies is that they pay for a website, they tell the designer exactly what they want in a website and then, once the site is complete and on the web, they sit and wait for something to happen. In most cases, nothing happens.
So how do we get the results you want?
Much like yourself, your website is far more than just good looks. Your website is complex, has a personality and needs relationships to thrive, relationships with you customers that is. Your customers wants to have a relationship as well, the trick is using your website and online presence to build that relationship between you and your customer instead of being a static billboard it has been the last decade.
Your marketing company (or us in this case) knows how to make this happen using tactics to get you found, get customers interested in you, and implementing the right tools that will help create that relationship that leads to sales.
Now its time to work on the relationships your building
Like any good relationship in your life, your website needs regular work, maintenance and attention to help build stronger relationships with your customers. This is done by tracking your traffic, visitor flow, calls, emails, sale, etc. You need to consistently look at all the results your getting, and make adjustments to your marketing plan or website to make sure you’re achieving the results you want.
Remember, there is no divorce here, your website is yours for life, so you need to invest the time to make sure you get out of it what you want, or it could be a long ugly life together. So think of your marketing company as your counselor, therapist, plastic surgeon or whatever you want to make sure your getting the results you need!
Ok, so why you need to hire us?
We’re here to make sure you get the results you want. Maybe its exposure, traffic, contacts or most importantly sales. We respect your budget and try to find solutions that will get you the results you want on the price you need. if your looking at hiring a company to manage it all, or set it up and train you, or just some advise and consulting, we want to help make sure your getting what you need from your website and marketing efforts. We are relationship experts and will work on a plan that helps you build more and better relationships with your customers.