Business Branding: Your logo needs to instill confidence Your logo needs to be modern, relevant, and timeless all at the same time. Your logo needs to say "I am a professional". Your logo needs to say "I am there for you". Your logo needs to say "tell me about your childhood issues"......Ok, maybe skip this one unless you're a therapist. You logo needs to say "you can trust me". Really, I can go on and on about what your logo needs to say at one glance, but I think I should just stop chatting and get to work on your logo so it can do all the talking for us! |