Newsletter

Black Mountain media - July Newsletter
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		July Newsletter
		Black Mountain Media is committed to helping you succeed, as a part of our commitment to you, we will be writing a monthly email with ideas on how to better market your business.

What's the cheapest way to reach my customers?

This is a question I hear all of the time, and as a business owner, and I always give the same answer, It is far cheaper to keep a current customer than it is to try and get a new one. Sounds simple right? If I were to ask you if you had great customer service, you would say yes.and I would not argue, you probably do. But what are you really doing to keep that customer once they made that purchase and walked out the door?

Give them the best value for their dollar!

People always want to know what the value is to them when they purchase something, this is where E-mail marketing plays a key role. This isn't that annoying spam that shows up in your mail box, but rather important information your target market has asked for you to provide. In a recent survey I conducted to local businesses, over 60% said they would like me to send them a monthly newsletter on ways to better market their business, which is why a lot you are receiving this email. This is the value I am providing for free to maintain them as customers, or build trust so they will become customers.

Let your customer know you care about there needs!

People want the best value for their money when purchasing from you. No one hates going to an accountant more than me, I don't know why, but I just do. I hear from my accountant once or twice a year, when I call him! I have never gotten a call for him, except to say the work is done, and this is how much I owe. Now if I received an email once a month giving me tax saving tips or better ways to allocate my money, I would consider my money well spent, in fact, I would value him and never leave. As it sits, I am looking for an accountant that can provide me with that kind of value, one that shows me, he or she is looking after my best interests through the year, I would even pay more knowing they are looking out for me.

Providing more value to your customer makes you stick out!

Your business is probably way different than an accountant, you probably see your customers on a daily or weekly basis, but I want to tell you that they are no different than any other customer out there. They want value in what they are buying off you, and if you can't provide it, your competition will. With today's technology and having information at your fingertips, I can guarantee your current customers sees information about your competition regularly. The question is what kind of value are you going to give them so they are not interested in the competition at all.

Why Email marketing?

OK, so you are sold on giving value to your customer, so why email marketing? It's Simple, its cost efficient, time efficient, and it's there when they need it. Unlike flyers that lay around the car, or ads we see and never remember to look up when we get home, the email is there in the inbox, and is there to look at whenever they need it. It takes less than an hour to put together and is sent out to hundreds or thousands of people that are your target market current customers! What's best about it, is unlike many other marketing tools, you can track how it's working for you. In just a few minutes you can see who opened it, and who didn't. You can see what day or time of day they opened it. You can also see what links they clicked on in the email. This is all important information to tell you how your emails are performing, and if you're adding good enough value and information to the customer.

My Value to you.

OK, if you got to this point of my article, I am sure you are sold on email marketing. So where do you get started?

Let me provide you with the best value I can give you, that would make my competition cringe. At $0 down, $0 a month, and no service fees I will provide you with this link. mailchimp.com. If you have under 2000 subscribers, and are sending out less than 12,000 emails a month, which I am going to suggest you are, Mail chimp is completely free. They have basic templates for you to use and everything.

What does the competition charge?

www.myemailmarketing.net
$400 set up, then $40-$90 a month

www.4amgroup.com
$750 start up for custom template

www.kelownachamber.org
Hey, this guy just charged to tell you what I told you for free!

How can Black Mountain Media help you?

Now I am going to suggest that you are simply too busy to set up an account play with those templates that don't look very professional, and add all those emails you have.

For $400 I will set up the account for you, design a custom template with your logo, input up to 50 emails, send your first email campaign, post it on your Facebook business page and/or twitter account, and a week later give you the report on how it did. From here I can hand it over to you, show you how to do it, and there is no monthly fees!

Now again, I know you are way too busy doing what you do best, running your business! You don�t have the time to send these emails out every month, and track what they are doing for you. So for $50 I will add up to 10 new email addresses you have collected, send out the email, post it on your Facebook business page and/or twitter account, and a week later send you the results. There is no monthly commitment. So if you simply need to give it a rest for a month, there is no cost to you! Or maybe you are eager to do it yourself, I will come and show you how to do it, and let you go crazy!

Call now and save up to $125

Call before July 15th to book your appointment to set up your email marketing strategy and we will input up to 100 emails* in your account for free. ($50 value)

Call by Friday July 8th to book your appointment and we will input up to 150 emails* in your account for free. ($75 value) and send out your second campaign for free ($50 value)

*Emails must be in word or excel format

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